If you’re looking for a ridiculous way of marking up the price – here’s your answer. Business owner, Ichabod Hardméat, has showed a brilliant way marking up prices by giving his coffee shop a unique theme that’s bound to give you a headache.
He has greatly expressed his plan in an interview, “It not just about branding – when people struggle to read the prices they have no idea they’re paying £7.95 for a ham and cheese bap until it’s too late,” he said.
People have been debating on what the coffee shop’s name is as it’s beyond their wildest imagination! Whatever the name is, it’s definitely another way of spelling GENIUS!
Original article here.